Not surprisingly, the idea for New Life Shoes originated in a doctor’s office. Stephen Blank, M.D, a practicing OB-GYN in Atlanta, conducted exhaustive surveys of expectant mothers and heard an oft-repeated complaint: their feet were killing them. And there seemed to be no shoes that provided the relief, comfort, fit and support sought by the soon-to-be moms.

A solution was needed. So Dr. Blank began working with shoe business veterans, Tom Adams and Mark Connors. Armed with Dr. Blank’s vision and a combined 80 years of industry expertise between them, they fashioned a cushiony, stylish shoe that pregnant women could easily adjust without bending over thanks to New Life’s ingenious Z-Fit System.

After more than two years of designing, refining, testing and firsthand feedback, the perfect maternity shoe was born and the company now known as New Life Shoes was up and running, ready for the market place.

A very happy ending, right? It’s only the beginning. After all, if we can design and produce such a remarkably simple and comfortable shoe for pregnant women, why not do the same for everyone? As you’ll learn, the New Life concept has legs far beyond the maternity market.